Rafael Serrano Gonzalez is Senior Consultant for Uptime Institute since 2014, and Business Development Director for Spain and Portugal since 2018. He works with global and local clients, performs assessments, operational sustainability, and operations certifications, and he is an ATS and AOS courses instructor. Gonzalez has extensive experience in both the public and private sectors. With Telefónica, Gonzalez led the real estate department in Spain for 15 years, covering asset management, projects, maintenance, and operation throughout the corporate portfolio. He led landmark projects such as Spain-based Headquarters in Madrid and Barcelona, and the Tier IV Gold Alcalá Data Center. Gonzalez was the Head of the Global Data Center in the IT Transformation project and data center consolidation. His responsibilities included the design model, requirements, project planning, work, and operation. Gonzalez is an Architect in both building and urban planning and won a Fulbright scholarship to achieve his Master’s in architectural design at the University of California Los Angeles (UCLA) as well as Research at Columbia University in New York.